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Janire Najera website

One of the first websites I ever designed — back when "content management system" was a phrase almost nobody said out loud.

The work was square, and it was strong. Most of Janire Najera's images came in a tidy square format, striking enough that any decoration would only have got in the way. So the design didn't decorate. It stepped back, kept to an absolute minimum, and let the pictures carry the page.

Under the hood it was very much of its moment. I designed it in Adobe Fireworks, then rebuilt it as a working site in Dreamweaver. To keep it alive after launch it ran on Adobe Contribute — one of the first honest attempts at making a website “easy” to update, from before that was a solved problem.

The identity came in the same pass. The CI was designed alongside the site, so the mark and the pages spoke the same quiet language from day one.

The images were striking. My job was to not get in their way.